Youku.com Coverage Initiated by Analysts at Piper Jaffray. (YOKU)

Equities researchers at Piper Jaffray assumed coverage on shares of Youku.com (NASDAQ: YOKU) in a report issued on Friday. The firm set a “neutral” rating and a $16.00 price target on the stock.

The analysts wrote, “We are assuming coverage of YOKU with a Neutral rating and a $16 price target, based on 4.6x CY13 EV/Revenue plus cash, in line with our comparable group for the company. 4Q results exceeded consensus revenue and EPS estimates, while 1Q13 revenue guidance was below our and the Street’s estimates. Regarding Youku Tudou integration, back-end systems are well in place yet full sales team integration remains a work in process, weighing on 1Q revenue momentum. We await signs of better earnings visibility and top-line re-acceleration before becoming more constructive on YOKU shares. We anticipate the shares will be under significant selling pressure this morning due to the 1Q guide-down.”

Youku.com traded down 4.87% on Friday, hitting $19.3975. Youku.com has a 52-week low of $13.82 and a 52-week high of $32.75. The stock’s 50-day moving average is currently $21.87. The company’s market cap is $3.172 billion.

Youku.com last released its earnings data on Thursday, February 28th. The company reported ($0.11) earnings per share for the quarter, beating the analysts’ consensus estimate of ($0.14) by $0.03. The company had revenue of $102.00 million for the quarter. During the same quarter last year, the company posted ($0.07) earnings per share. Youku.com’s revenue was up 107.7% compared to the same quarter last year. Analysts expect that Youku.com will post $-3.64 EPS for the current fiscal year.

A number of other analysts have also recently weighed in on YOKU. Analysts at Maxim Group downgraded shares of Youku.com from a “hold” rating to a “sell” rating in a research note to investors on Monday, February 4th. They now have a $16.00 price target on the stock. Separately, analysts at Deutsche Bank initiated coverage on shares of Youku.com in a research note to investors on Monday, January 28th. They set a “buy” rating and a $29.56 price target on the stock. Finally, analysts at Macquarie upgraded shares of Youku.com from an “underperform” rating to an “outperform” rating in a research note to investors on Tuesday, December 18th. They now have a $21.00 price target on the stock, up previously from $16.00.

Youku.com Inc. is an Internet television company in People’s Republic of China. Its Internet television platform enables consumers to search, view and share video content quickly and easily across multiple devices.

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